Balmain Army takes on New Territory2:14 AM
Olivier Rousteing arrived at the Billboard Music awards in Las Vegas on the red carpet accompanied by Jordan Dunn and Kendall Jenner. They were dressed in Balmain pieces from his H&M collaboration destined to reach stores and e-commerce November 5, 2015. The collection will cover women's wear, men's wear, shoes, and accessories. Rousteing tells Style magazine one of his main goals was to maintain the richness and craftsmanship of the house and implement that into the collaboration pieces.
" I kept the glamour and richness but twisted it. You can find in the collection so many different garments...H&M really challenged themselves with the high level craftsmanship of France, and the results are great."
He went onto say how good he feels about reaching out into the world with Balmain compared to their highly selective market. H&M obviously encompasses and provides to an immense amount of countries, so this will give the fast fashion company an opportunity to provide their customers with high-end products; while providing Balmain with exposure in a larger market.
The Strong Suit covered the Wang x H&M collab last year, in which I expressed my excitement. Balmain is different. It just might be one of the most anticipated fashion events of the year! H&M must do this is on purpose, because they never cease to amaze us. Count up your pennies and save up for this fall. It will be worth it!