If you don't know, or are a new reader to The Strong Suit, then I must tell you that I love collaborations. My favorite collabs tend to be the ones that cross different industries and job descriptions. It is always so interesting to me to see how people can take their passion for their craft and create a product even better when paired up with another passionate creator. I also like when singers/songwriters become the "chosen one" for a new fashion house and give the voice a break and take a stab at modeling. I often write pieces on the different collabs in the fashion industry like Wang x H&M, Maison Martin Margiela & Converse, Ciara for Roberto Cavalli, and Sacai x Nike Lab just to name a few.
I first heard of Smith last summer when a catchy song named Latch came on the radio. Even though there has been a lot of buzz about the singer's recent weight loss, Smith has been making strides during his new lifestyle to step outside of the music business. A few weeks ago he made a big announcement that he will be the new face of Balenciaga!
"Ladies and gentlemen. The time has come for my first ever collaboration with a fashion house. You ready?" Smith posts on Instagram as he teases his 4.4 million followers, “So honored and ecstatic to announce my collaboration with @Balenciaga on the upcoming Autumn/Winter menswear collection! You’ll be able to see my full campaign very soon. So happy.”
Now this is not Smith's first dabble in the fashion world as he appeared in April as Vogue's Today Im Wearing Star, in which he enthusiastically shared his OOTD every day for a month. As in any collaboration, I am always excited to see how the pieces from Balenciaga FW 2015 will be styled on Smith. Luckily for The Strong Suiter's I have a few more images to peak your interest!
What do you guys think about Smith's recent weight loss? How do you feel about singers/songwriters doing business in the fashion industry?