Why we Should Take Plus Size Fashion Seriously12:52 PM
There has always been a push for diversity on the runways; whether it is a need for more nationality representation or an increase of differently sized models. Now the top fashion brands are finally offering sizes and designs for the fuller figured woman. There's been discussion on whether the term Plus-Sized or Curved should be used and most sub-brands are adopting the latter. According to Kantar Retail market researchers, one out of every five women is a UK 18 or above. Curvy customers have often disliked "Plus Sized" clothing by major brands due to their negligence to make larger clothing with the same care and craft as the smaller sized items. Researchers realize that many curvy customers would rather shop directly from the brand compared to a separate "Plus Sized" sub-brand.
ASOS Curve 2014
Nevertheless, ASOS a major e-tailer has defied odds with their Curve sub-brand that lead in fashion accessibility to everyone of any size. Other large retailers like Gap now offer sizes up to 24. While Studio 8--child to British brand Phase 8--uses live models instead of mannequins to demonstrate how their clothing fits a variety of body types. It came into question how far up the chain would plus sized fashion reach? Apparently far enough for Net-a-porter to decide to increase its larger sizes up to 75% starting with the Cruise 2016 season.
This is great news because even though I am of petite stature, I feel like anyone who loves fashion despite their size should be able to indulge in the same styles and fashions of the day. Curvy models have been making bounds to break down societies preference for skinny models; while also opening the industry to a new target market that is in serious need. I hope this spreads throughout the industry because more girls need representation of their true size instead of seeing edited images of models every time they pick up a magazine. So applause to the brands that are making bounds in curvy clothing, hopefully you can set an example for other popular brands to follow!
What do you think about the innovation of curvy clothing? How do you think the term "plus sized" has changed over the years?