I caught up with Domonique Smith, designer and founder of Honorebels, to talk about the inspiration behind his brand!
While in college the idea to have some sort of legacy attached to my name lingered. I wanted to basically pay homage to oppressed leaders that came before us, and those currently facing discrimination. Like a shout out to my culture in a sense. So I took what I knew and created a vision that is now my business The Honorebels; A mixture of Graphic, Custom and ready-to-wear menswear apparel.
The label fashions itself to an androgynous, street, activewear aesthetic mostly, but not limited to any one particular silhouette. As we all know fashion, like all creative outlets, evolve. I believe in my work so much I recently quit my last job to pursue my dream and leave that legacy.”
A Honorebel is a fearless being; those who aren’t afraid to build, dream, and create their own. They’re a group of oppressed people that fight to express.
In the next few years I see The Honorebels growing and building steam along the East Coast for sure. I also see Honorebels being sold in either its own boutique or in various boutiques; definitely premiering in New York Fashion week.
“Anime and Seam Rippers” is a quote I made up to give an idea of the atmosphere my brand is established under. I loved anime (before it was cool) but it is a testament to my design. My fashion is inspired by cool silhouettes seen in edgy anime series. A lot of the time while I’m sewing or sketching upcoming collections, usually my MacBook or TV is geared on some anime series. Thus, my poor attempt at multitasking almost always has me break out the seam ripper to undo mistakes I created while being zoned out.
The Honorebels is fashioned to serve culture, my culture. I believe we need to build for ourselves, supply for ourselves, and trust ourselves. I made this brand to leave a legacy and inspire not just the next generation of young black artist but my peers also. Secondly, I want to pay homage to the oppressed and provide an artistic outlet for black men; women too but primarily black men, my brothers. I want people to perceive this as the late entry for the Harlem Renaissance.
My favorite part of the creative process is the freedom to create itself. Knowing I have complete control and endless possibilities of design at my fingertips is a total high. I just love taking an idea, something that only I can see, that only I know exists and making it tangible in the physical realm. It exists now. My least favorite part would have to be the overwhelming feeling that occurs when you can’t set your mind to focus on one idea at a time.
One celebrity? That’s complete torture to decide, I’d have to let ASAP Rocky, Jaden Smith, and Kid Cudi duke it out. But if I had to choose just one, I’d give it to Jaden Smith. He’s fearless, an influence in this generation, and causes an uproar in from fashion critics in an instant.
Website – www.TheHonorebels.com
IG – @HR_Threads / @Thee_Honorebel
Tumblr – TheeHonorebel