4 Tips on How to Host a Blogger Event
Tomorrow will be the one month anniversary of the first One Strong and Imperfect brunch (OSIB, yay)! This is extremely important to me because co-hosting an event and presenting a workshop in front of 50 women, placed me extremely out of my comfort zone. In the end, it was one of the best experiences I’ve had this year and I am so grateful that I took the plunge. As a blogger, we are asked to host events all the time. Whether it’s a local boutique or a teaching workshop like OSIB, brands expect us to use our influence to draw attendees to purchase tickets. If you’re wondering how to host a successful event as a blogger, here are a few tips my co-hosts and I learned along the way!
Hosting an event can feel like you are riding a bike backwards, talking on the phone, giving a friend directions, while your dinner is on the stove…burning. There’s a lot going on at all times. Staying organized will prevent you from being stressed out! Plan everything out and create a schedule filled with soft deadlines and hard deadlines. If you’re planning an event with other bloggers or entrepreneurs, assign roles based on your strengths (marketing, finances, etc.). Create an email for the event to keep track of corresponding messages between attendees and sponsors. We used Gmail for the One Strong & Imperfect Brunch. We ended up using google docs, sheets, and forms which were all super helpful.
Secure the Bag
If you don’t have money, you can’t have an event. Get the ball rolling early and pitch to brands and locations for sponsorships. Depending on your following and reach you may be able to secure media rates and land a few deals. If not, start stacking money for your event. Make your dream list of the things you’d love to have at your event. Then, make a list of must-haves. This will help put your budget into perspective. If there’s one thing you should purchase “out of pocket” to initially invest in your event, it would be the venue. That way, you and your team can focus on marketing and selling tickets.
So you’ve booked your venue and got the sponsorships you need to present your event to the public, great! The next thing you need to do is make sure you are providing your attendees with value. If someone is taking the time to invest in you and your vision, the least you can do is make it worth their while. For our event, we included three workshops that taught women how to build, market, and monetize their brands. Jessica of One Heiress Lane spoke on how to build your brand from the ground up. Another one of our workshops presented by my co-host Breanna of Flawbless covered how to maintain your peace while building your brand. My workshop showed attendees how to use Pinterest to their advantage and drive traffic to their website to secure brand deals (subscribe to my newsletter for pitch templates). Our value-packed event had our attendees leaving with endless takeaways that could help them along their business journey.
Make it Memorable
Along with our workshops, we had women come in from all over the state to speak on their experiences as an entrepreneur. We chose women who had close ties to their communities. If you choose to do a panel, look into your local talent first! We also made sure to send a swag bag home with our ladies that was filled with everything from hair products to travel items. Swag bags make the world go around! If you want to provide swag bags to your attendees think about what they might need on a day to day basis. How could you help them with that need in some way? Thoughtful gifts are memorable!
Whew! Co-hosting the One Strong & Imperfect brunch last month was by far, one of the hardest things I’ve done in a while but it was so worth it. My goal for The Strong Suit is to help women live their lives confidently by teaching them to run in the direction of their dreams. Whether that is through finding their personal style or learning the best tips and tricks to help them achieve their goals. This event truly helped me feel grounded in my purpose after so many girl bosses came up and told us how much they learned from OSIB. If you’re going to plan an event, do it for the people!